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This position will be based in Philadelphia, Pennsylvania, or Washington, D.C. ²ÝÝ®ÊÓƵAPP¹ÙÍø operates on a hybrid work schedule that allows for a mix of in-the-office and remote work for eligible employees. This position is not eligible for remote work.

FIRE is seeking an entrepreneurial full-time Email Systems and Analytics Specialist to join its Administration team.

The Email Systems and Analytics Specialist will be responsible for overseeing ²ÝÝ®ÊÓƵAPP¹ÙÍø’s email marketing program. The Specialist will ensure the program advances ²ÝÝ®ÊÓƵAPP¹ÙÍø’s institutional goals and maintains industry best practices.The Specialist should be an enthusiastic self-starter who is excited to share ²ÝÝ®ÊÓƵAPP¹ÙÍø news and commentary with our subscribers.

About ²ÝÝ®ÊÓƵAPP¹ÙÍø

The ²ÝÝ®ÊÓƵAPP¹ÙÍø’s mission is to defend and sustain the individual rights of all Americans to free speech and free thought — the most essential qualities of liberty. ²ÝÝ®ÊÓƵAPP¹ÙÍø educates Americans about the importance of these inalienable rights, promotes a culture of respect for these rights, and provides the means to preserve them.

Position Description

The Email Systems and Analytics Specialist will report directly to ²ÝÝ®ÊÓƵAPP¹ÙÍø’s Data Governance and Strategy Manager and will work closely with ²ÝÝ®ÊÓƵAPP¹ÙÍø’s Information Technology and Mobilization departments. The Specialist will also assist other ²ÝÝ®ÊÓƵAPP¹ÙÍø departments with email strategy for their particular audiences and lists.

The duties for this position include, but are not limited to: 

• Overseeing ²ÝÝ®ÊÓƵAPP¹ÙÍø’s overall email marketing strategy and ensuring the strategy advances ²ÝÝ®ÊÓƵAPP¹ÙÍø’s goals and objectives and is consistent with industry best practices.
• Managing ²ÝÝ®ÊÓƵAPP¹ÙÍø’s email marketing platform/database, Pardot.

• Building email marketing automation for different ²ÝÝ®ÊÓƵAPP¹ÙÍø audiences, including by assisting ²ÝÝ®ÊÓƵAPP¹ÙÍø departments in building journeys for their particular audiences.
• Conducting A/B and multivariate testing.
• Maintaining ²ÝÝ®ÊÓƵAPP¹ÙÍø’s email and domain reputations for superior deliverability and adherence to spam laws and best practices. For example, ensuring our marketing communications avoid spam filters.
• Implementing remarketing campaigns.
• Working with ²ÝÝ®ÊÓƵAPP¹ÙÍø’s Information Technology department to set up forms for email acquisition on ²ÝÝ®ÊÓƵAPP¹ÙÍø’s website and elsewhere (i.e., Pardot and Formstack forms — ²ÝÝ®ÊÓƵAPP¹ÙÍø’s website is on a Drupal CMS).
• Working with the Communications department to develop strategies for addressing recipients’ responses to email marketing communications.
• Outlining strategies for reactivation campaigns.
• Setting email program goals and key performance indicators, then reporting on performance.

This position will be expected to perform certain miscellaneous support functions necessary for ²ÝÝ®ÊÓƵAPP¹ÙÍø’s day-to-day operations and will frequently collaborate with other staff members and departments on general duties and specialized projects.

This position involves limited travel. Occasional work on weekends and evenings should be expected.

The expected start date for this position is as soon as possible.

Qualifications

A successful Email Systems and Analytics Specialist will be judged on the quality of email marketing communications sent and to what degree those communications help ²ÝÝ®ÊÓƵAPP¹ÙÍø achieve institutional goals and objectives. Their performance will also be evaluated on how well they manage the overall email marketing program by, for example, maintaining our email database (Pardot) and providing expert email marketing support and guidance to ²ÝÝ®ÊÓƵAPP¹ÙÍø staff and departments.

A successful candidate must be entrepreneurial, organized, and creative with the ability to thrive in a fast-paced environment. Most importantly, the candidate must exercise superb judgment and demonstrate a knowledge of, and passion for, ²ÝÝ®ÊÓƵAPP¹ÙÍø’s mission and an ability to articulate that passion in a way that will make others enthusiastic about our cause.

A candidate must also be able to demonstrate:

• Experience with Google Analytics and using UTM codes.
• Some familiarity with HTML and CSS.
• Strong written and verbal communication and general copy editing skills.
• A desire to always improve their performance and ²ÝÝ®ÊÓƵAPP¹ÙÍø’s programs.
• The ability to work well independently and with others in a collaborative team environment.
• Strong attention to detail.
• An entrepreneurial spirit with the ability to identify opportunities and run with them. 

Candidates must have a bachelor’s degree (or substantial relevant experience) and three or more years of relevant professional experience. Special consideration will be given to candidates with experience using Pardot, Salesforce, and/or managing an email marketing program for a cause-based organization.

Salary and Compensation

Starting salary is negotiable and depends on experience and education level. ²ÝÝ®ÊÓƵAPP¹ÙÍø conducts periodic evaluations where employees may receive raises or bonuses for outstanding and excellent work. ²ÝÝ®ÊÓƵAPP¹ÙÍø also offers a comprehensive benefits package that includes employer-paid comprehensive health, dental, and life insurance; a Section 125 Flexible Spending Account option; matching retirement contributions; and a generous paid time-off plan.

Applications

Applicants should provide a resume, cover letter, salary requirements, and contact information for at least two professional references. All applications are confidential. Please address applications to Cait Scanlan, Chief People Officer.

FIRE is an equal opportunity employer.