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Free speech culture, Elon Musk, and Twitter

In the neverending debate surrounding Twitter under Elon Musk, the distinction between free speech as a legal right and cultural value can get confused.
Elon Musk Twitter logo in background

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On Monday, in response to a reporterā€™s question about Twitter, White House Press Secretary Karine Jean-Pierre that social media platforms have a ā€œresponsibilityā€ to ā€œtake actionā€ on ā€œmisinformationā€ and ā€œhate.ā€

What Jean-Pierre meant by ā€œresponsibilityā€ is unclear.

The White House is free to make the argument that Twitter should police ā€œmisinformationā€ and ā€œhate speechā€ on its platform. But it has no legal basis to say that Twitter must do so. The vast majority of speech popularly thought of as ā€œmisinformationā€ or ā€œhate speechā€ is protected by the First Amendment.

ā€œShouldā€ and ā€œmustā€ are two words that explain a lot of the confused debate surrounding free speech, the First Amendment, and Twitter.

To understand why, we have to understand the basics: The First Amendmentā€™s free speech clause is a prohibition on government censorship. The government cannot punish Twitter ā€” a private company ā€” because it refuses to censor offensive speech. The corollary is that Twitter is not bound by the First Amendment when it makes content moderation decisions, and the public, including government officials, are free to criticize those decisions. 

In fact, Musk said thatā€™s why he bought Twitter. He thought the company was overzealous in censoring speech on a platform that, in his view, is akin to ā€œ.ā€ Unlike most of us, he had the means to do more than complain about it ā€” he bought the whole damn company. In recent weeks Musk restored Donald Trumpā€™s Twitter account and reversed the account suspensions of Jordan Peterson and The Babylon Bee. Twitter similarly stopped enforcement of its .

But what speech Twitter should allow on its platform ā€” versus what it must allow ā€” is where most of the messiness comes in. Because thatā€™s not a debate about First Amendment law. Thatā€™s a debate about free speech culture. 

We need a free speech culture to reap the benefits of free speech law

Free speech culture is a set of norms that support free thought and our ability to share our opinions. These are norms that see value in curiosity, dissent, devilā€™s advocacy, thought experimentation, and talking across lines of difference; where our first instinct in response to speech we dislike isnā€™t to find a way to censor it ā€” or ā€œcancelā€ the speaker ā€” but to meet it with more speech. To defeat ideas we oppose with better ones. These are norms that can be advanced at all levels of society, from the average citizen to the largest corporation.

The idea is that we cannot reap the benefits of the First Amendmentā€™s protection for free speech in a society where citizens are legally able to speak freely but few of them do so. A college can, for example, its students and faculty ā€œthe right to think the unthinkable, discuss the unmentionable, and challenge the unchallengeable.ā€ But if the culture doesnā€™t support those values, ? As Judge Learned Hand put it: ā€œLiberty lies in the hearts of men and women; when it dies there, no constitution, no law, no court can even do much to help it.ā€ 

Demands for censorship most clearly threaten a culture of free speech when paired with coercive power.

Even still, culture by its nature is hard to define and assess. And what adds or detracts from a culture of free speech will be a constant debate ā€” even within ²ŻŻ®ŹÓʵAPP¹ŁĶų. 

There has been plenty of debate surrounding Muskā€™s acquisition of Twitter. Debate is important. It is a necessary ingredient for a healthy free speech culture. But itā€™s not sufficient. Public discourse itself can show signs of hostility toward free speech. For one, speakers can call for illiberal outcomes, such as censorship. You can hardly say free speech culture flourishes when censorship demands are widespread. The discourse can also get free speech principles wrong. ā€œHate speech is not free speechā€ is a , legally incorrect refrain by celebrities with powerful megaphones like LeBron James.

And then there can be the tenor of the conversation ā€” a prevailing zeitgeist ā€” that is skeptical of free speech even if outright calls for censorship are rare. Headlines such as ā€œā€ and ā€œā€ have been common since Muskā€™s bid for Twitter. The popular radio program ā€œOn the Mediaā€ Muskā€™s support for free speech would lead to a free-for-all environment rife with child pornography. But thatā€™s a strawman: child pornography is illegal. Nobodyā€™s arguing it shouldnā€™t be. These antibody responses are reminiscent of the ones we saw earlier this year, when The New York Timesā€™ lamented the decline in full-throated defenses of free speech, or in 2020, when a group of public intellectuals signed calling for open debate in Harperā€™s Magazine.

Equally concerning is when the tenor of the public conversation doesnā€™t match the publicā€™s private thoughts. That speaks to . A of 2,063 U.S. adults conducted between Oct. 28-30 found that ā€œmore Twitter users think Musk will have a positive impact increasing free speech on the internet and freedom of the press, compared to people who donā€™t use the platform.ā€ Whatā€™s more, two-thirds of Twitter users supported Muskā€™s Twitter takeover. Are we seeing a situation where the public privately supports Musk, but reporting and the public conversation make it seem like nobody does? What do you think of ?

FIRE President and CEO Greg Lukianoff of the moment: ā€œThe transformation of free speech from an inspiring, even romantic democratic ideal into a bogeyman provoking hostility and suspicion is the product of a very intentional campaign originating on campus.ā€ 

Turning free speech into a bogeyman means free speech culture is on the ropes.

Whatever you think of Musk and Twitter, supporting free speech can cost you advertisers, partnerships ā€” even your job

Of course, there are ways beyond pure speech that private individuals and companies can wield their power and influence to advance or hinder a culture of free speech.

Does Appleā€™s decision to stop advertising on Twitter ā€” a decision itā€™s fully within its legal right to make ā€” mean Apple ā€œ,ā€ as Musk alleges? On its own, probably not. Advertisers make media buying decisions for all sorts of reasons. But what if the decision is motivated by Muskā€™s easing up on viewpoint-based speech policing? Would that raise a culture of free speech concern? The answer to that question probably depends on whether you think Musk is genuinely engaged in an effort to advance free speech in the first place.

Musk to purchase Twitter because "[f]ree speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated.ā€ He said he wanted a platform for discussion that was open to a fuller range of viewpoints. And while heā€™s undoubtedly loosened the reins in some respects by reinstating accounts that were suspended for viewpoint-based reasons, heā€™s also qualified his self-proclaimed ā€œfree speech absolutismā€ in other ways.

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Musk has free speech ā€œsimply means that which matches the law.ā€ But many countries where Twitter operates are no friend to free speech and, in some cases, Twitterā€™s previous management had to fight government efforts to and . He also said is ā€œfreedom of speech, but not freedom of reach,ā€ appearing to support the same shadowbanning practice that had many social media critics claiming censorship before his purchase.

Musk may not be the best ā€” or most consistent ā€” messenger for free speech. And you may not agree with his interpretation of free speech. But Musk and Twitter aside, expressing support for free expression has resulted in the loss of advertising support or corporate partnerships in other contexts, too. Think about what happened to then-Houston Rockets general manager Daryl Morey after he expressed support for protests in Hong Kong: the Chinese Basketball Association suspended with the team and the Rockets allegedly firing him. Celtics player Enes Kanter Freedom's similar on free speech and human rights issues led China to cancel Celtics broadcasts. Freedom this cost him his job, which he lost the day after he partnered with ²ŻŻ®ŹÓʵAPP¹ŁĶų for an ad supporting free speech that ran during the Olympics.

If you are a business leader or employee sitting on the sidelines witnessing the costs of publicly supporting free expression, might you think twice before doing so yourself? The answer is obvious. Chilling effects exist at a real cost to a culture of free speech.

Government coercion and monopoly power shape free speech law and culture

Demands for censorship most clearly threaten a culture of free speech when paired with coercive power. This is particularly troubling when itā€™s the government exercising that power. But itā€™s not always clear when government statements signal voluntary requests as opposed to veiled threats that raise First Amendment concerns. 

What did White House Press Secretary Karine Jean-Pierre mean by ā€œresponsibility?ā€ What did she mean when she went on to say the White House would ā€œcontinue to monitor the situationā€ with Twitter?

What about the Biden administrationā€™s Twitter in 2021 to kick mRNA vaccine and covid lockdown skeptic Alex Berenson off the platform? Berensonā€™s account was banned, but itā€™s unclear whether that was a direct result of the governmentā€™s pressure. It can be hard to find a smoking gun. Nevertheless, Berensonā€™s ban was another example of government ā€œjawboningā€ that ā€œthreatens to become normalized as an extra-constitutional method of speech regulation,ā€ to the Cato Instituteā€™s Will Duffield. 

When the government is jawboning, it can feel like an ā€œor elseā€ is on the other side of it.

For its part, Apple hasnā€™t only throttled its advertising on Twitter. It previously removed the social media platforms and from its App Store after taking issue with their content moderation practices. It allegedly the company LBRY that it needed to filter some search terms from its apps otherwise they wouldnā€™t be allowed in the store. There was that Apple threatened to remove Twitter from the store, too. Apparently, Apple CEO Tim Cook took Musk on and told him thatā€™s not currently on the table.

But itā€™s easy to understand why the concern would lead Musk to send a of  in Appleā€™s direction: The App Store functions in a duopoly environment (along with Google Play) and is essential for any social media companyā€™s successful operation. Apple maintains a share of the United States phone market and a share of the tablet market. Apple customers can download apps only from its store. In a world where of social media users access their accounts via mobile devices, alternatives to Appleā€™s App Store for a social media platform are illusory.

ā€œThey say that they are going to continue to moderate,ā€ of Twitter under Musk. ā€œIā€™m counting on them to continue to do that.ā€ But what if they donā€™t? What if down the road Apple decides to effectively torpedo Twitterā€™s business because it doesnā€™t like what legal speech it allows on its platform? Itā€™s hard to argue that such monopolistic gatekeeping wouldnā€™t threaten a culture of free speech. The company in the world becomes the same Big Brother it ā€” you better watch what you say (or allow others to say)! Beware of ā€œ.ā€

A free speech culture, if you can keep it

Benjamin Franklin is said to have responded to a question from a curious citizen about the outcome of the 1787 Constitutional Convention by that the delegates established a republic, ā€œif you can keep it.ā€

The same sentiment holds true for free speech culture: To be sure, we need the law, but itā€™s the culture that will keep it. Unfortunately, polling indicates support for free speech is and declining. That means weā€™re not doing a good enough job of explaining the importance of free speech, despite seeing visceral examples of what the world can look like without it in , , and . If American culture doesnā€™t support free speech, how long can we hope the law will continue to protect it?

If thereā€™s any consistent thread to Muskā€™s Twitter acquisition, itā€™s that it will continue to generate headlines about free speech. Some of those headlines will raise First Amendment questions, but most wonā€™t. Most will raise free speech culture questions. And while those questions arenā€™t always easy to answer, they are no less important. 

If we care about an America whose support for free expression goes beyond the law, we must support a culture of free expression. 

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